In a significant development, Elon Musk’s social media platform X (formerly Twitter) has announced a steep 35% price hike for its Premium+ subscription service. The new pricing, which came into effect on December 21, 2024, impacts both new and existing users in India and global markets, marking the largest price increase since Musk’s acquisition of the platform in 2022.
Revised Pricing for Premium+
India
- Monthly Subscription: Increased from ₹1,300 to ₹1,750.
- Annual Subscription: Increased from ₹13,600 to ₹18,300.
United States
- Monthly Subscription: Increased from $16 to $22.
- Annual Subscription: Increased from $168 to $229.
This substantial increase reflects the platform’s focus on enhancing user experience while making Premium+ a more exclusive tier.
What’s New with Premium+?
X stated that the Premium+ subscription is now completely ad-free, providing users with an uninterrupted browsing experience—a key factor behind the price adjustment. Other upgrades include:
- Priority Support: Enhanced customer support through the dedicated @Premium team.
- Access to Advanced Features: Subscribers gain tools like Radar and enjoy higher limits on cutting-edge Grok AI models, keeping them at the forefront of innovation.
- Improved Billing Clarity:
- Existing subscribers whose billing cycles start before January 20, 2025, will be charged at the current rate.
- The new pricing will apply from the first billing cycle after that date.
Other Subscription Tiers Remain Unchanged in India
- Basic Tier: ₹243/month.
- Premium Tier: ₹650/month.
Why the Price Increase?
The company emphasized that the hike reflects the enhanced value of the Premium+ tier, with significant investments in new features, better support, and improved AI capabilities.
User Reactions
The price hike has sparked mixed reactions among users. While some appreciate the ad-free experience and advanced features, others are questioning the affordability of the new rates, especially in emerging markets like India.
This price adjustment marks a bold step in X’s monetization strategy, further solidifying its premium offerings while encouraging users to opt for higher-value subscriptions.
Would you consider upgrading to Premium+ with these changes? Let us know your thoughts!