Spotify is the biggest audio streaming platform in the world. If you want to Promote Spotify songs, you can use Spotify for artists to pitch your music to playlists, etc.
Spotify has the biggest market share in the streaming industry, making it the biggest audio-streaming platform in the world. So, getting your song viral on the platform can be extremely beneficial for an artist, looking for more recognition in the industry. Getting more streams on Spotify will increase the artist’s visibility instantly, also enhancing their chances of being noticed by the giants of the industry. However, as an emerging or lesser-known artist, promoting music on Spotify might be challenging. Especially, when more than 40,000 tracks are being uploaded on the platform daily, it is hard to stand out from the crowd.
This calls for other ways to Promote Spotify songs that will work and leave a positive impact. So, let’s move ahead and discover 4 other ways you can promote your music on Spotify and get the attention of the listeners.
1. Spotify for Artists
Start your journey of marketing and promoting songs on the biggest audio streaming platform by doing the groundwork, aka, setting up your account on Spotify For Artists. This serves as your homepage on the platform, which you should edit and update now and then. Keeping this section fresh, updated, and attractive will make listeners take an interest in your discography. You can do this by incorporating a high-resolution profile picture or avatar, a captivating bio, and a reflective photo gallery. This is the section where fans and listeners will find details about you as an artist and your music. From here, they will also gain quick access to you and get details regarding your upcoming projects or live shows.
2. Playlists
To increase your streams on Spotify, the fundamentals require you to put your songs on playlists. Apart from curating your playlist, you also should focus on pitching your music to different playlists. For Spotify, the most impactful and popular playlists are editorial playlists, algorithmic playlists, collaborative playlists, and user-generated playlists. The editorial and algorithmic playlists are set by the platform and expose your music to a bigger audience base who are more engaged and are actively searching for tracks they find interesting. The non-Spotify playlists are created either by collaborations or by Spotify users. These are also extremely attractive to Spotify’s algorithm. So, getting your songs in any or all of these will help you stand out more.
3. Collaborations
One of the oldest marketing tricks in the book is collaborations and even today, it is underrated. You can introduce yourself to new audiences by collaborating with other artists. Not only this but working with other musicians can also bring in new listeners and nearly double your reach on the platform. Consider working with artists who make music in the same genre or style as you. You can also approach someone who you admire as an artist, seeking a new and much-needful experience for your artistic growth.
4. Social Media platforms
Social media rules the digital space. If you have a strong social media presence, it is time to harness the power of it and use it to your advantage. If you don’t, it is probably the best time to open accounts on Instagram, Twitter, Facebook, TikTok, and other influential social media platforms. You don’t have to necessarily share your life updates on the platforms, but it would be foolish to let go of the opportunity to connect to potential listeners if you don’t use social media. Use the accounts to share music updates with your followers, connect with your fans, etc. You can also create buzz by sharing sneak peeks of the upcoming project or behind-the-scenes footage so that people are aware you have something out on Spotify.
Apart from this, you can also try out Canvas on Spotify, a visual element you can attach to your tracks on the platform. It can be a fun photoshoot, a short video clip, or a clip from a music video. This will keep things interesting for the listeners!