A music blog can prove to be one of the most powerful marketing tools when you want to make a name for yourself in the industry and promote the music you have released.
As a musician, creating a blog may not be at the top of your priority list. But a blog can actually be an incredibly powerful tool in your promotional mix! Let’s take a look at just how versatile a blog can be. Above all, your music blog is a publishing platform that will let you serve your audience with frequent and regular content to tell your story, showcase your music, and expand on your ideas. It also allows you to differentiate yourself and show your fans the person behind the music. It’s a place where you can connect with your fans through music and your interests and even attract new fans. It is also a great way to authentically and creatively link to your offers like the music, merch, and tickets you have for sale as well as the offers you have to sign up to your email list. The more your fans are exposed to your offers, the more likely they are to go for it.
Spreading the Word is Important
As a musician, one of your first thoughts when you release your music is how to get it in front of new people and potential fans. Lack of knowledge or awareness is a big hole that you and your potential fans have to jump. So the real problem you need to solve is getting people to care about your work. Before you go online and ask people to listen to your music like a broken record, think of your interactions with your fans like a relationship. Just like a real relationship, it takes time to develop and you can’t just expect to take, take, take. Simply put, people connect with people who have something interesting to say.
A music blog is a great tool for you to use to connect with people on many different levels. It will let you show the person behind the music, the song’s process, and the lyrics’ meaning. It’s a place for longer-form content (compared to social media where you’re usually limited), and that means you have more freedom to express yourself and share your story.
Reasons Why Music Blogs Matter
Exposure and Visibility: Music blogs can expose your music to a vast and diverse audience. They provide an opportunity to reach listeners who may not have discovered your music otherwise.
Credibility and Validation: Getting featured on reputable music blogs lends credibility to your work. Positive reviews and endorsements from influential bloggers can validate your talent and help you gain recognition in the industry.
A Bridge between People: Music blogs often foster a sense of community among artists, industry professionals, and fans. Engaging with other musicians and industry experts through blog comments and social media can lead to collaborations and networking opportunities. Music blogs act as an intermediary between artists and fans. Music bloggers have a love and dedication rivalled by very few. They spend countless hours searching for new music, filtering out the junk, and writing about why fans need to check out the latest track or artist.
Providing a Platform: Music blogs often curate playlists and feature new music discoveries. Being included in these playlists can expose your music to a broader audience and increase your chances of getting noticed by influential figures in the music industry. That being said, they only provide a part of the story. People passively listen to playlists without ever knowing much about the artists or sometimes without even knowing who the artists are at all. Blogs provide that deeper level of insight. Not only do they curate the best music, but they provide background into who created the work, why people should be listening, what else the artist has done, and what more to expect.
Feedback and Critique: Music bloggers provide valuable feedback and critique that can help you refine your craft. Constructive criticism can be instrumental in improving your music and enhancing your chances of success.
SEO Benefits: Whether it’s fans, booking agents, or label reps searching, an artist with quality search results is assured to make a better impression. Not only that, those searches can lead to a deeper dive and understanding, turning casual fans into long-term ones. In addition to that, blog posts can help with artists’ SEO. A music blog often has high domain authority and traffic, which can boost your online presence and improve your search engine rankings. When music bloggers write about your music and include links to your website or social media profiles, it can increase your visibility in search engine results.
Blogs are alive and well doing important work to champion the underground and bring fans their favorite new artists. They offer value beyond playlists and social media, providing a crucial connection point between fans and artists.