Pop sensation Billie Eilish has finally revealed the title and release date of her highly anticipated third studio album. Titled “Hit Me Hard and Soft,” the album will arrive on streaming platforms and in eco-friendly physical formats on May 17th.
Eilish took to social media to share the news, expressing both nervousness and excitement about the project. The announcement was accompanied by a striking image of Eilish swimming underwater towards a bright doorway.
“Hit Me Hard and Soft” marks a slight departure from Eilish’s recent stylistic choices, with the title presented in all caps unlike her previous lowercase-heavy branding. According to a press release, the album lives up to its name, offering a diverse soundscape that blends genres and explores a wide range of emotions.
The record was written and produced by Eilish and her longtime collaborator, brother Finneas. This marks a continuation of their successful partnership, which has garnered them multiple Grammy and Academy Awards.
Eilish has been hinting at the new album for weeks, dropping cryptic messages and billboards featuring her signature “blohsh” symbol and potential song lyrics. This approach mirrors the strategy used to tease her 2021 album “Happily Ever After.”
“Hit Me Hard and Soft” will be Eilish’s first full-length project since “Happily Ever After” in July 2021. While the siblings have remained busy touring and contributing music to projects like the “Barbie” soundtrack, fans have eagerly awaited new solo material from Eilish.
With the announcement finally here, anticipation for “Hit Me Hard and Soft” is sure to reach a fever pitch in the coming weeks.